Your work changes lives. Your message should make that obvious.
The Aligned Messaging Foundation gives you a complete marketing brain-in-a-box for your business - positioning, messaging, copy, strategy, and an AI-ready package - delivered in one session.
Your work changes lives. Your message should make that obvious.
The Aligned Messaging Foundation gives you a complete marketing brain-in-a-box for your business - positioning, messaging, copy, strategy, and an AI-ready package - delivered in one session.
Your work changes lives. Your message should make that obvious.
The Aligned Messaging Foundation gives you a complete marketing brain-in-a-box for your business - positioning, messaging, copy, strategy, and an AI-ready package - delivered in one session.
Overflow can fill your pipeline. But only if your message lands.
Overflow can fill your pipeline. But only if your message lands.
You know the feeling. Someone asks what you do and you watch their eyes glaze over. Your website says words but doesn't say the thing that makes people lean in. Your outreach messages get opened and ignored - not because people don't need your work, but because they can't tell that they do.
The problem isn't your expertise. It's that you're describing what you do instead of describing what changes for the people who hire you. That gap between your skill and your language is costing you clients every week.
Most practitioners try to fix this by tweaking copy or testing new hooks. But the real fix is underneath: understanding the job your clients actually hire you to do, in their language, and building every piece of your marketing on top of that insight.
That's what the Aligned Messaging Foundation delivers.
You know the feeling. Someone asks what you do and you watch their eyes glaze over. Your website says words but doesn't say the thing that makes people lean in. Your outreach messages get opened and ignored - not because people don't need your work, but because they can't tell that they do.
The problem isn't your expertise. It's that you're describing what you do instead of describing what changes for the people who hire you. That gap between your skill and your language is costing you clients every week.
Most practitioners try to fix this by tweaking copy or testing new hooks. But the real fix is underneath: understanding the job your clients actually hire you to do, in their language, and building every piece of your marketing on top of that insight.
That's what the Aligned Messaging Foundation delivers.
You have the expertise. Your clients transform. But when someone asks what you do, your explanation doesn't land. Your website sounds generic. Your social posts don't convert. You've tried marketing tactics that felt gross, so you pulled back.
The problem isn't your work—it's that you don't have clear, values-aligned messaging and the systems to turn visibility into clients.
You need a complete marketing foundation: messaging that resonates, a funnel that converts, and a strategy that feels authentic—because guessing about which message to use and relying solely on social media and word of mouth simply aren't enough any more.
That's what we deliver. Choose the path that fits where you are now.
A complete marketing foundation. Delivered in one session.
We spend 90 minutes together. I come prepared with AI-powered research on your market, your competitors, and your positioning. You leave with a full Notion workspace containing everything you need to market your business with clarity and confidence - for years, not just weeks.
Here's what's included:
Research
Business Foundation Assessment: Where you stand, what's working, what's not Ideal Client Profile and Avatars: Who you're really serving, in detail Product-Market Fit Assessment: How your offer maps to real demand Market Positioning Brief: Where you sit relative to competitors Market Research Snapshot: What's happening in your space right now
Research
Business Foundation Assessment: Where you stand, what's working, what's not Ideal Client Profile and Avatars: Who you're really serving, in detail Product-Market Fit Assessment: How your offer maps to real demand Market Positioning Brief: Where you sit relative to competitors Market Research Snapshot: What's happening in your space right now
Research
Business Foundation Assessment: Where you stand, what's working, what's not Ideal Client Profile and Avatars: Who you're really serving, in detail Product-Market Fit Assessment: How your offer maps to real demand Market Positioning Brief: Where you sit relative to competitors Market Research Snapshot: What's happening in your space right now
Core Messaging
Core Messaging Architecture with Supporting Pillars: The structure everything else builds on Brand Positioning Document: Who you are and why it matters, in one page Jobs-to-be-Done Findings: The real reasons people hire you, in their language Brand Script: The master story your marketing tells Perfect Pitch Outline: For investor conversations, podcast interviews, or keynotes Elevator Pitches and One-Liners: For bios, email signatures, networking, and anywhere you need one sentence that works Offer Ideas: How to package what you do so people say yes
Core Messaging
Core Messaging Architecture with Supporting Pillars: The structure everything else builds on Brand Positioning Document: Who you are and why it matters, in one page Jobs-to-be-Done Findings: The real reasons people hire you, in their language Brand Script: The master story your marketing tells Perfect Pitch Outline: For investor conversations, podcast interviews, or keynotes Elevator Pitches and One-Liners: For bios, email signatures, networking, and anywhere you need one sentence that works Offer Ideas: How to package what you do so people say yes
Core Messaging
Core Messaging Architecture with Supporting Pillars: The structure everything else builds on Brand Positioning Document: Who you are and why it matters, in one page Jobs-to-be-Done Findings: The real reasons people hire you, in their language Brand Script: The master story your marketing tells Perfect Pitch Outline: For investor conversations, podcast interviews, or keynotes Elevator Pitches and One-Liners: For bios, email signatures, networking, and anywhere you need one sentence that works Offer Ideas: How to package what you do so people say yes
Marketing Materials
Website Wireframe and Copy Framework: Hand this to your web designer and they can build Email Sequence Templates: Welcome, nurture, sales, and re-engagement 30-Day Social Media Content Calendar: What to post, when, and why Lead Magnet Concepts: 3-5 options designed to attract the right people
Marketing Materials
Website Wireframe and Copy Framework: Hand this to your web designer and they can build Email Sequence Templates: Welcome, nurture, sales, and re-engagement 30-Day Social Media Content Calendar: What to post, when, and why Lead Magnet Concepts: 3-5 options designed to attract the right people
Marketing Materials
Website Wireframe and Copy Framework: Hand this to your web designer and they can build Email Sequence Templates: Welcome, nurture, sales, and re-engagement 30-Day Social Media Content Calendar: What to post, when, and why Lead Magnet Concepts: 3-5 options designed to attract the right people
Strategic Planning
One-Page Strategic Summary: Your entire marketing strategy on one page 90-Day Action Plan: Exactly what to do, in what order Channel Strategy: Where to show up and what to ignore Hub Marketing Guide: How to build referral partnerships systematically Pricing Strategy: What to charge and how to frame it First 5 Clients Playbook: The fastest path from here to revenue
Strategic Planning
One-Page Strategic Summary: Your entire marketing strategy on one page 90-Day Action Plan: Exactly what to do, in what order Channel Strategy: Where to show up and what to ignore Hub Marketing Guide: How to build referral partnerships systematically Pricing Strategy: What to charge and how to frame it First 5 Clients Playbook: The fastest path from here to revenue
Strategic Planning
One-Page Strategic Summary: Your entire marketing strategy on one page 90-Day Action Plan: Exactly what to do, in what order Channel Strategy: Where to show up and what to ignore Hub Marketing Guide: How to build referral partnerships systematically Pricing Strategy: What to charge and how to frame it First 5 Clients Playbook: The fastest path from here to revenue
AI-Ready Package
Every document formatted for Claude or ChatGPT Projects: Load them in and you have a personal marketing advisor that knows your business 10+ AI prompts for ongoing content generation Marketing Brain in a Box implementation guide AI Strategic Advisor and Dashboard Prompt
AI-Ready Package
Every document formatted for Claude or ChatGPT Projects: Load them in and you have a personal marketing advisor that knows your business 10+ AI prompts for ongoing content generation Marketing Brain in a Box implementation guide AI Strategic Advisor and Dashboard Prompt
AI-Ready Package
Every document formatted for Claude or ChatGPT Projects: Load them in and you have a personal marketing advisor that knows your business 10+ AI prompts for ongoing content generation Marketing Brain in a Box implementation guide AI Strategic Advisor and Dashboard Prompt
Three steps. One session. A foundation you'll use for years.
I do the research before we meet.
Before our session, I run deep AI-powered analysis on your market, competitors, positioning, and the language your ideal clients actually use. I come to our call prepared - you don't need to do homework.
I do the research before we meet.
Before our session, I run deep AI-powered analysis on your market, competitors, positioning, and the language your ideal clients actually use. I come to our call prepared - you don't need to do homework.
I do the research before we meet.
Before our session, I run deep AI-powered analysis on your market, competitors, positioning, and the language your ideal clients actually use. I come to our call prepared - you don't need to do homework.
We build your foundation together.
In a focused 90-minute session, we work through your positioning, messaging, and strategy. This isn't a generic template - it's built around your specific work, your specific clients, and your specific goals.
We build your foundation together.
In a focused 90-minute session, we work through your positioning, messaging, and strategy. This isn't a generic template - it's built around your specific work, your specific clients, and your specific goals.
We build your foundation together.
In a focused 90-minute session, we work through your positioning, messaging, and strategy. This isn't a generic template - it's built around your specific work, your specific clients, and your specific goals.
You receive everything in a Notion dashboard
Within 48 hours, your complete Aligned Messaging Foundation is delivered - research, messaging, materials, strategy, and AI-ready package. Read through everything. Highlight what resonates and what needs adjusting. Then we schedule a follow-up call to refine and finalize.
You receive everything in a Notion dashboard
Within 48 hours, your complete Aligned Messaging Foundation is delivered - research, messaging, materials, strategy, and AI-ready package. Read through everything. Highlight what resonates and what needs adjusting. Then we schedule a follow-up call to refine and finalize.
You receive everything in a Notion dashboard
Within 48 hours, your complete Aligned Messaging Foundation is delivered - research, messaging, materials, strategy, and AI-ready package. Read through everything. Highlight what resonates and what needs adjusting. Then we schedule a follow-up call to refine and finalize.
Before and after.
Before: Someone asks what you do and you fumble through a vague explanation. Your website sounds like everyone else in your field. Outreach messages get ignored. You waste hours trying to figure out what to say.
After: You have a one-liner that makes people say "tell me more." Your website copy speaks directly to the people who need you. Your outreach messages get replies because they name the exact problem your prospects are trying to solve. And when you need new content - a social post, an email, a pitch - you open Claude, load your Foundation docs, and generate it in minutes.
Investment
FOUNDATION
Aligned Messaging Foundation
$79.00
$497.00
One 90-minute strategy session with founder Joseph Arnold.
What's included:
Complete marketing foundation delivered to a Notion dashboard within 48 hours.
Follow-up call to refine and finalize.
Everything listed above, including the AI-ready package.
Comment-first engagement sequencing
What this could be worth:
One new client who finds you because your message finally landed pays for this ten times over.
FOUNDATION
Aligned Messaging Foundation
$79.00
$497.00
One 90-minute strategy session with founder Joseph Arnold.
What's included:
Complete marketing foundation delivered to a Notion dashboard within 48 hours.
Follow-up call to refine and finalize.
Everything listed above, including the AI-ready package.
Comment-first engagement sequencing
What this could be worth:
One new client who finds you because your message finally landed pays for this ten times over.
FOUNDATION
Aligned Messaging Foundation
$79.00
$497.00
One 90-minute strategy session with founder Joseph Arnold.
What's included:
Complete marketing foundation delivered to a Notion dashboard within 48 hours.
Follow-up call to refine and finalize.
Everything listed above, including the AI-ready package.
Comment-first engagement sequencing
What this could be worth:
One new client who finds you because your message finally landed pays for this ten times over.
BUNDLE
Bundle with Overflow and save $200
$79.00
$297.00
Get the Aligned Messaging Foundation for $297 when you subscribe to any Overflow plan. Your sharpened message plugs directly into your outreach campaigns - so every comment and DM you send through Overflow lands the way it should.
Foundation ($297) + Overflow Growth ($149/month) = $446 to start
Foundation ($297) + Overflow Pro ($349/month) = $646 to start
All Overflow plans include a free trial, so your upfront cost is just the Foundation cost.
Foundation ($297) + Overflow Starter ($79/month) = $376 to start
BUNDLE
Bundle with Overflow and save $200
$79.00
$297.00
Get the Aligned Messaging Foundation for $297 when you subscribe to any Overflow plan. Your sharpened message plugs directly into your outreach campaigns - so every comment and DM you send through Overflow lands the way it should.
Foundation ($297) + Overflow Growth ($149/month) = $446 to start
Foundation ($297) + Overflow Pro ($349/month) = $646 to start
All Overflow plans include a free trial, so your upfront cost is just the Foundation cost.
Foundation ($297) + Overflow Starter ($79/month) = $376 to start
BUNDLE
Bundle with Overflow and save $200
$79.00
$297.00
Get the Aligned Messaging Foundation for $297 when you subscribe to any Overflow plan. Your sharpened message plugs directly into your outreach campaigns - so every comment and DM you send through Overflow lands the way it should.
Foundation ($297) + Overflow Growth ($149/month) = $446 to start
Foundation ($297) + Overflow Pro ($349/month) = $646 to start
All Overflow plans include a free trial, so your upfront cost is just the Foundation cost.
Foundation ($297) + Overflow Starter ($79/month) = $376 to start
Optional: Deep "Jobs to be Done" Client Research
DEEP RESEARCH
Deep Jobs to be Done Research Add-On
$79.00
$297.00
Includes interview guide and email templates, transcript analysis, and a full update to all your Foundation documents. You conduct the interviews, or I can for an additional $1000.
This add-on is available anytime - during your Foundation session or months later when you're ready to refine further. Book a strategy call to discuss whether it's the right move for you.
DEEP RESEARCH
Deep Jobs to be Done Research Add-On
$79.00
$297.00
Includes interview guide and email templates, transcript analysis, and a full update to all your Foundation documents. You conduct the interviews, or I can for an additional $1000.
This add-on is available anytime - during your Foundation session or months later when you're ready to refine further. Book a strategy call to discuss whether it's the right move for you.
The AI-powered research I do for the Foundation is excellent for sharpening your message and getting your marketing working. But there's a level beyond that.
If you want to understand exactly where people fall off in your funnel, what objections stop them from buying, and what language makes the difference between "interesting" and "I need this" - the answer is talking to your actual clients.
The Jobs-to-be-Done interview process involves 3-5 conversations with past clients, 20-30 minutes each, using a proven interview framework. I analyze the transcripts, extract the insights, and update your entire Foundation with what we find.
This is the difference between very good messaging and messaging that feels like mind-reading.
What Our Clients Are Saying
"Finally, my messaging and offer feel really aligned. It doesn't feel like I'm trying to create something that's wrong. I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"I always get hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"I hate social media—it feels like shouting into a void. I spent months creating content and didn't get any new clients. Now Overflow shows me exactly who needs my work and how to warm people up before reaching out, and the messages are so personalized that I'm getting a 20% reply rate!"
— Sarah Highland, Spiritual Coach
What Our Clients Are Saying
"Finally, my messaging and offer feel really aligned. It doesn't feel like I'm trying to create something that's wrong. I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"Finally, my messaging and offer feel really aligned. It doesn't feel like I'm trying to create something that's wrong. I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"I always get hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"I always get hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"I was doing everything - Instagram, newsletters, networking events, workshops. All of it felt exhausting and nothing was working consistently. The Foundation gave me a clear through-line. Now all my marketing comes from the same place and actually sounds like me."
— Lindsay M., Retreat Leader
"I was doing everything - Instagram, newsletters, networking events, workshops. All of it felt exhausting and nothing was working consistently. The Foundation gave me a clear through-line. Now all my marketing comes from the same place and actually sounds like me."
— Lindsay M., Retreat Leader
"Overflow finds clients I never would have discovered myself. Even just in the first few leads, I'm seeing places I never would have found on my own. It's not just that it made it easier—it did something I probably couldn't have done."
— Sarah Chen, Performance Coach
"I've always gotten hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"Finally, my messaging and offer feel really aligned! Before working with Joseph, marketing always felt like trying to create something that felt wrong. Now, I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"Overflow finds clients I never would have discovered myself. Even just in the first few leads, I'm seeing places I never would have found on my own. It's not just that it made it easier—it did something I probably couldn't have done."
— Sarah Chen, Performance Coach
"I've always gotten hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"Finally, my messaging and offer feel really aligned! Before working with Joseph, marketing always felt like trying to create something that felt wrong. Now, I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"Overflow finds clients I never would have discovered myself. Even just in the first few leads, I'm seeing places I never would have found on my own. It's not just that it made it easier—it did something I probably couldn't have done."
— Sarah Chen, Performance Coach
"I've always gotten hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"Finally, my messaging and offer feel really aligned! Before working with Joseph, marketing always felt like trying to create something that felt wrong. Now, I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
"Overflow finds clients I never would have discovered myself. Even just in the first few leads, I'm seeing places I never would have found on my own. It's not just that it made it easier—it did something I probably couldn't have done."
— Sarah Chen, Performance Coach
"I've always gotten hung up on my own words. But the Jobs-to-Be-Done analysis Joseph led me through captured exactly what I do. I thought, 'That's exactly it!' The 20 social media post ideas he gave me are fabulous. It turned out way better than I thought!"
— Taren, B. Mindful Equestrian Coach
"Finally, my messaging and offer feel really aligned! Before working with Joseph, marketing always felt like trying to create something that felt wrong. Now, I'm feeling more confident in putting the offer out there."
— Laura J., Breathwork Facilitator
Your message is the foundation everything else is built on.
Get it right, and every piece of your marketing works harder - your website, your outreach, your content, your conversations. Get it right once, and use it for years.
Your message is the foundation everything else is built on.
Get it right, and every piece of your marketing works harder - your website, your outreach, your content, your conversations. Get it right once, and use it for years.
Your message is the foundation everything else is built on.
Get it right, and every piece of your marketing works harder - your website, your outreach, your content, your conversations. Get it right once, and use it for years.
FAQ
Do I Need to Use the Overflow App?
What if I can't get 3-5 people to interview?
What If My Messaging Still Doesn't Work?
Join our mailing list to get the free Aligned Messaging Guide and weekly insights on filling your calendar with integrity.
Join our mailing list to get the free Aligned Messaging Guide and weekly insights on filling your calendar with integrity.
Join our mailing list to get the free Aligned Messaging Guide and weekly insights on filling your calendar with integrity.
Join our mailing list to get the free Aligned Messaging Guide and weekly insights on filling your calendar with integrity.
A complete marketing foundation. Delivered in one session.
We spend 90 minutes together. I come prepared with AI-powered research on your market, your competitors, and your positioning. You leave with a full Notion workspace containing everything you need to market your business with clarity and confidence - for years, not just weeks.
Here's what's included:
Research
Business Foundation Assessment: Where you stand, what's working, what's not Ideal Client Profile and Avatars: Who you're really serving, in detail Product-Market Fit Assessment: How your offer maps to real demand Market Positioning Brief: Where you sit relative to competitors Market Research Snapshot: What's happening in your space right now
Core Messaging
Core Messaging Architecture with Supporting Pillars: The structure everything else builds on Brand Positioning Document: Who you are and why it matters, in one page Jobs-to-be-Done Findings: The real reasons people hire you, in their language Brand Script: The master story your marketing tells Perfect Pitch Outline: For investor conversations, podcast interviews, or keynotes Elevator Pitches and One-Liners: For bios, email signatures, networking, and anywhere you need one sentence that works Offer Ideas: How to package what you do so people say yes
Marketing Materials
Website Wireframe and Copy Framework: Hand this to your web designer and they can build Email Sequence Templates: Welcome, nurture, sales, and re-engagement 30-Day Social Media Content Calendar: What to post, when, and why Lead Magnet Concepts: 3-5 options designed to attract the right people
Strategic Planning
One-Page Strategic Summary: Your entire marketing strategy on one page 90-Day Action Plan: Exactly what to do, in what order Channel Strategy: Where to show up and what to ignore Hub Marketing Guide: How to build referral partnerships systematically Pricing Strategy: What to charge and how to frame it First 5 Clients Playbook: The fastest path from here to revenue
AI-Ready Package
Every document formatted for Claude or ChatGPT Projects: Load them in and you have a personal marketing advisor that knows your business 10+ AI prompts for ongoing content generation Marketing Brain in a Box implementation guide AI Strategic Advisor and Dashboard Prompt