Are You Making This Mistake?
Here are some examples:
Spiritual Coach
❌ “I use somatic and mindfulness techniques to help clients connect with themselves.”
✅ “I help people who feel scattered trust their inner guidance again - so decisions feel grounded instead of overwhelming.”
Musician
❌ “I perform ambient healing music using violin and loop pedal.”
✅ “I create live musical experiences that help people release tension quickly and drop into a state of open presence.”
Consultant
❌ “I implement project management systems for small businesses.”
✅ “I help small teams end operational chaos - so the founder stops firefighting and gets their time back.”
Without this change, people have to guess if what you do is relevant to them. But with it, they’ll know right away and your conversion rates will rise dramatically.
Same service. Different message. Everything changes.
Want the Complete Done-With-You Version?
This toolkit gives you the framework to discover your jobs-to-be-done and create a basic positioning statement on your own. That's powerful—and if you want to keep refining it yourself, go for it!
But if you're thinking "This is valuable but I don't have time to turn these insights into a complete marketing system," the Client-Ready Marketing Foundation is for you.
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Once you clarify your message, you're ready to get visible. This is where Overflow comes in.
